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Image by Robina Weermeijer

Canadian Brain Research Strategy

How might a grassroots initiative build a diverse, nationwide coalition to develop and pitch a distinctly Canadian national brain initiative? Working with CBRS executive leadership, we helped identify the organization's strategic priorities with long-term impact in mind, and developed a variety of strategic communications for its stakeholders and audiences. We also designed and facilitated inclusive multi-stakeholder engagements focused on collective visioning and coalition building. The CBRS leadership presented its strategy to the Canadian Parliament in early 2023.

Client / 

Canadian Brain Research Strategy


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Multi-stakeholder workshop design and execution


Vision and strategy development


Strategic communication, content and design

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