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The Toolkit is designed with and for workers in nonprofit and government organizations who directly serve people in their communities.

This free toolkit invites you to take a moment to pause and reflect on your clients’ journeys. Using insights from psychology and community innovators, you can then identify and develop concrete ideas to enhance the services you provide.

It's Free!

Watch a Video Tutorial

Toolkit Features

Hands-On Experience

Hands-on experience that invites you to slow down, reflect, and imagine new ideas

Evidence-based Insights

Evidence-based insights and real-world innovations you can apply

Flexible Prompts

Flexible prompts so you can customize innovations for your clients and service contexts

Toolkit Includes


Simple instructions (in writing and video) to get you started

Insight Cards

Eight (8) printable psychological “insight cards” that you can reference to explore innovations as well as Extended Insight Cards for further learning


Four (4) engaging worksheets that you can work through on your own in under 1.5 hours


Supplemental evidence and innovation examples on the website if you want to learn more

Toolkit Overview

Use insights from psychology to build on your experience serving clients and explore ways to innovate your services.

The toolkit is a hands-on experience with four simple steps that take 1~1.5 hours to complete.

The Process

1. Imagine a Persona

How would you describe a “typical” client?

2. Map the Persona's Journey

What is their experience through your service like? How do they feel along the way?

3. Use Insights to Brainstorm

What psychological effects are at play along their journey? How might you innovate your services accordingly?

4. Turn Ideas into Solutions

How will you act on your top innovation idea? What would you like to learn more about?

Download the Toolkit for Free

© Copyright 2022 Worldview Studio

A project by 
Worldview Studio

Support for this project was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.

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