Communicate to Vaccinate
Robert Wood Johnson Foundation
How can we help employers, especially in smaller businesses, communicate effectively about Covid-19 and encourage vaccination and safe practices? In the face of widespread vaccine hesitancy, we produced a website for employers to use in developing and tailoring vaccine initiatives and communications for their employees and stakeholders. This urgent, rapid, and iterative process was guided by evidence-based principles and translated for use with human-centered design. Funded by the Robert Wood Johnson Foundation, the website provided a roadmap and advice across 12 topics, including addressing vaccine hesitancy, answering scientific questions, fighting misinformation, communicating across cultures, developing incentive and mandate plans, and navigating a safe return to the workplace.
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TAGS
Science Communication, Audience Insights, Engagement / Design Strategy, Research, Strategy & Planning, Media Concepts & Production, Foundations & Philanthropists, Biotechnology, Psychology, Wellness & Human Flourishing, Public Health, Public Policy
Client
Robert Wood Johnson Foundation
Roles
Audience research
Science / behavioral research
Website development
Media and content creation / guides / resources
Year
2022