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Reducing Bias in Policing

How can social psychology research help police officers interact more respectfully and effectively with the public? The Oakland, CA Police Department and Stanford SPARQ (Social Psychological Answers to Real World Questions) collaborated on ground-breaking field research that identified simple interventions--in words and tone–that could improve public safety, community, and relations. 

The Worldview Studio team* worked with SPARQ and OPD to produce two training videos–scripting, filming, visuals, editing– that translated the research into concrete recommendations for what to say, how, and why. The well-received videos have been integrated into a broader procedural justice training curriculum.


*Operating as Worldview Stanford

Client / 

Stanford Social Psychological Answers to Real World Questions


Role / 

Video Scripting and Production 


Report Design

Year / 


Screenshot 2019-01-10 13.13.33.png
Words Matter: An Interview with Jennifer Eberhardt, produced for SPARQ/Oakland Police Department
Video 2 Created for Oakland Police
An interview still
Words Matter: A Q&A With Dr. Jennifer Eberhardt & Deputy Chief LeRonne Armstrong, produced for SPARQ/Oakland PD
Sample pages from report
Research report (designed for SPARQ)
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